The Diet of Content


I asked one of my younger readers, aged 17, what I should do to my blog content to make it better for my readers. Should I write about the same thing? Should I allocate days for each topic or category?

She said, “No!, don’t change it. I like the variety and the surprise. I want to open the post and be surprised. I do not want to know what is going to come”.

I took that comment as a compliment and I appreciated the thought that this blog appealed to a wide range of age groups. I hope that more readers can give me feedback so I could improve the content and make this blog better this year.

In line with the discussions over content, I saw this article about blog content and it made me laugh initially, but, I thought this could be useful to apply to what I/we blog about. To fellow bloggers, I hope that this information is useful and it inspires you to add something new to your blogs in this new year. The article was written by Jason Miller.

Content Healthy – Blogging Food Groups

If you know me at all then you know that I am a huge fan of marketing analogies, said Jason Miller.  One of my favorites, and most useful, is the blogging food groups. Originally coined by Hubspot’s Rick Burns back in 2009, I have been applying this strategy for years and I believe that it’s more relevant than ever now that content marketing is such a vital part of the marketing mix.

Many of us forget that the blog is the original social media channel. It’s the social media rug that ties the content marketing room together. As a major fuel source for social, it’s vital to mix up the content on the blog, after all variety is the spice of life. Just as anyone would quickly tire of eating from the same food group day after day, your customers and prospects can grow tired of the same type of content again and again.

The infographic below is inspired by the original blogging food groups post mentioned above but with a slight twist. My hope is that this infographic will inspire you to mix up the content on your blog by including some meaty posts, a side of vegetables, a serving of whole grains, a condiment or two, and everyone once in a while a sweet dessert.

13 thoughts on “The Diet of Content”

  1. I think this blogging diet is a really interesting concept for people who post every day or, at least, several times a week. I often only post once, or perhaps twice, a week, which would make it difficult for me to apply the strategy. The basic idea of a varied diet is certainly valuable, though, and the reason I enjoy your blog so much.

    Liked by 1 person

  2. Being a creative writer, I treasure analogies…

    This one is new to me and valuable—thank you for posting it.

    However, being a blogger, I feel compelled to state what I don’t like about this person’s approach…

    Statements like, “…now that content marketing is such a vital part of the marketing mix.”—I, personally, refuse to get caught up in reducing what I write to some kind of packageable “content” 🙂

    Liked by 1 person

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