We all hate the constant advertisement on TV and other campaign channels. Each time, smart advertising reaches further into what surrounds us, our every day life. So much so that we cannot separate advertising from what we do and see on TV and digital programmes.
“The real question is not: How many ads do we see? The real question is: What do we have to do to see no ads? And the answer is: go to sleep” (James B. Twitchell). The advertisers are unable to reach us when we sleep. Our dreams are the last safe and add-free place or so it seems.
But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology. Could this “ad dreaming” be possible in the near future?
A short film from Studio Smack.